Online Advertising Campaign
Is the Page Rank Based on Inbound Links Accurate?
By: Allyn_Cutts
Some business men are thinking that inbound links mean little to
nothing. What is important for them is earnings, page views, and
revenue. Everything else is not very important for them. How do you
earn more from an online advertising campaign?
Does getting inbound links from a poor page do any good? Is it
worth spending time to get it? The search engine optimizers answer
is yes. The anchor text is really valuable and low page rank doesnt
mean that the source page is poor; the page does not follow an
appropriate SEO campaign. A low PR can rank well and a link from it
would be valuable too.
But the best solution is to have inbound links for important sites,
which places you high on Googles results list. Maybe it's wise to
think further than page rank. The potential traffic of famous
brands, for example, is very important too.
Some well known firms have a very low PR, but the traffic they are
generating is worth getting it. There are sites that may even have
a PR of 0, but the site content is related to your sites. Go ahead
and link to these kinds of sites because relevancy is also very
important.
The general idea is that every link is getting a better page rank;
Google really loves links strategy. There is no single inbound link
that can hurt a site; there are some links banned by Google.
They can make outbound links to you, but search engines understand
that a website designer or webmaster cant control every time this
happens. The punishment isnt applied every time when irregular
links appear.
It is wise to verify as often as possible the outbound links source
and eliminate the dangerous ones. If linking a bad site becomes a
usual activity, search engines will penalize this fact.
Months, maybe even years of hard work from web designers,
programmers, webmasters and search engine optimizers will be
vanished. Any attempt to reach a high page rank will remain without
a result.
There are some addresses where the punished webmasters can ask for
forgiveness and have the right place in the results page again. It
does not work every time. In principle, there is no penalty given
to a site that links to a relevant page; but using the reciprocal
links farm will get a website severely punished not only by Google,
but also by the other popular search engines.
There are linking directories that you may join to link to other
sites with relevant content or with a high page rank. Just be sure
to check your backlinks to make sure they are linking back to you
because Google does not favor those who have hundreds of links with
no backlinks. A great resource to join and start linking your
websites is:
o http://www.MyLinkMachine.com
You may also want to consider article submission to directories to
insert your links into your articles. If a reader is very
interested in your article, chances are that they will click on
your link to visit your website. To star submitting your articles
to a great directory, go to:
o http://www.MyContentBuilder.com
Article submission can be tedious, which is why you may want to
consider an automatic article submitter. It can submit one article
to over 30 sites in a half an hour. To watch a video on how to
accomplish this, go to:
o http://1trac.com/dt/t/Article_Submitter_Video.php
Karianne Kline is a Graphic Design student currently attaining her Associate's Degree. She is also learning the other end of the spectrum in Marketing and SEO. You can learn more about what she does by visiting www.LazyLinking.com
Article Source: http://www.articledashboard.com
